Joel Masi

About

He is an independent designer and web developer providing creative service and consultancy across diverse fields like culture, fashion, and art amongst others.

With a keen eye for detail, he unfolds concept driven narratives into distinctive identities, helping brands elevate their digital presence through a perfect balance between function and aesthetic.

Services

  • Digital Design
  • Website Design
  • Frontend Development
  • Headless CMS
  • E-commerce Theme

(Last update: May 31, 2026 at 7:31 PM)

Selected Works

Digital portfolio for Tyssage Studio, designed around a contemporary editorial interface. The project focused on creating a refined and content-driven experience, balancing visual clarity, structured storytelling, and a modern presentation of the studio’s work.

  • Year2026
  • TechnologiesNext.js, Sanity, Sass
Live site ↗
Tyssage Studio
Tyssage Studio
Tyssage Studio
Tyssage Studio

E-commerce design for JLAL, developed in collaboration with Nod Nod Studio. The project focused on shaping a refined commerce experience through a clean interface, considered product presentation, interaction and a digital direction aligned with the brand’s visual identity.

Live site ↗
J.LA.L
J.LA.L
J.LA.L
J.LA.L

Custom e-commerce theme design and development for Amile, translating the brand’s identity into a clean and considered digital retail experience. Focused on product aesthetic and presentation, simple navigation, and a cohesive visual language.

  • Year2026
  • TechnologiesShopify, React, Figma
Live site ↗
Amile
Amile
Amile
Amile
Amile
Amile

Website design proposal for NEW YEAR, exploring a modern and editorial-driven digital identity for the agency’s creative production work.

  • Year2025
  • TechnologiesFigma
New Year
New Year
New Year
New Year

Custom Shopify theme design and storefront development for Evade House, delivering a streamlined e-commerce experience balancing visual direction, usability and editorial interface.

  • Year2024
  • TechnologiesShopify, Liquid, Figma
Live site ↗
Evade House
Evade House
Evade House
Evade House
Evade House

Design and development of a digital portfolio for Taiwan-based photographer Hazel Chiu. Built around a minimal and editorial approach, the platform emphasizes structured content, and a clear expression of her body of work.

  • Year2024
  • TechnologiesNext.js, Sanity, Sass
Live site ↗
Hazel Chiu
Hazel Chiu
Hazel Chiu

A shoppable web experience and live-streamed runway platform created for the debut launch of Random Identities, the first independent venture by former Saint Laurent head designer Stefano Pilati. The project merged fashion storytelling, digital commerce, and live presentation into an immersive online experience surrounding the brand’s inaugural release.

  • Year2024
  • TechnologiesReact, Tailwind
Live site ↗
Random Identities
Random Identities
Random Identities

A minimal digital portfolio for Nicholas Francis, designed and developed to reflect the clarity and nuance of his work. Through a restrained visual language and thoughtful layout system, the platform highlights his practice across design, visual exploration, and creative direction.

  • Year2023
  • TechnologiesNext.js, Sanity
Live site ↗
Nicholas Francis
Nicholas Francis
Nicholas Francis

Digital archive for Maison Margiela × SSENSE, blending archival research, editorial storytelling, and system-inspired interaction design. Referencing Apache file servers and Maison Margiela’s 2006 web presence, the platform unfolds as an evolving digital space shaped by recurring content drops and seasonal interventions.

  • Year2023
  • TechnologiesReact, Next.js, Styled Components
Live site ↗
Maison Margiela Archive
Maison Margiela Archive
Maison Margiela Archive